HEROES HELP HEROES
A fantastically famous five united for one mission: to remind everyone how crucial safety rules really are
UNICEF
Too lazy to read?
Hit play on the video caseThe Situation
Only 11% of Ukrainians wear reflective elements. Even more concerning: 53% of Ukrainian teenagers admit to risky behavior despite knowing the dangers associated with explosive devices.
The Challenge
In a world overflowing with content, truly important messages often get lost. Safety rules about staying visible in the dark or avoiding suspicious objects do not land when they are delivered in the same dry warning tone.
The Insight
People listen to those they admire. That is why we teamed up with the official Ukrainian voice actors of cult movie legends: Deadpool, Harry Potter, Professor Dumbledore, Master Yoda, and James Bond.
The Execution
Together with UNICEF, the Ministry of Internal Affairs, the State Emergency Service, and the National Police of Ukraine, we created a series of audio spots in which these iconic voices deliver safety messages in their own unmistakable style.
Results
0 UAH
paid for using world-famous characters
4,500
seconds of airtime on DJ FM and Perets FM
10M
listeners reached across Avrora retail locations
1500+
Avrora points of presence in the rollout
The audio spots also ran across schools, malls, public squares, train stations, cafes, hotels, the VDNH complex, and even an ice arena.
Ready to read?
Tap hereMore Cases
A few more projects worth exploring before you leave.
AGROLA. FRESHNESS IN IDENTITY
Development of brand and manufacturer identity positioning
Agrola
AND LET'S SHOOT A VIDEO
Bacardi's first brand communication in Ukraine
Bacardi
DONATION CALL
Bolt is one of the largest transportation service providers in Ukraine. In 2024, the company set a goal to boost the choice of Bolt for trips from the railway station.
Bolt x Visa
BOLT VISA CARD
How our OOH made people actually want another card
Bolt x Visa