AGROLA. FRESHNESS IN IDENTITY

Idea

We believe that bakery products can actually compete with each other not only in terms of price, but also quality.

This is how we came to the idea of freshness — a basic feature and sign of quality in the entire food category, and especially bread. Freshness as a concept is flexible: it is about taste, appetizing appearance, aroma and everything else that helps convey quality through identity.

Realization

The font of the updated logos has become more modern and lighter, it has been "refreshed".

The letter O has turned into parentheses and has become an adaptive element that fits both brands. Also, you can play with it and endow it with different stuffing.

A significant part of brands are their product and their quality, taste, aroma. To emphasize this point, we show mouth-watering products in parentheses.

Thus, everything that appears inside these brackets becomes an integral part of the brands. Aromatic coffee.

A soft cupcake with that coffee.

Manager Anton, who makes sure that everything is on top level.

The auxiliary colors also became as tasty as a croissant just out of the oven. Thus, the branding of Agrola and Agrola group began to communicate freshness through quality, aroma and taste.