CASE ABOUT APETYTNA
REBRANDING AND NATIONAL BRAND CAMPAIGN
This story began in 2018, when the brand "Apetytna" was almost written off due to low sales. But the client's team decided to give the brand one last chance, and we were happy to help them.
From quiet peaceful family members, we switched to youth and added a flame to the brand:
made a complete rebranding
created brand heroes
created a really cool merch
conducted sampling at mass summer events
In 2019, we continued: we decided to wrap absolutely rational messages in crazy full-blown videos and launched this madness into the anthroposphere.
Video about Optimus Mangal
About fiery flame [fireboy]
And about the cowboy shop on the couch
It seems that the target audience liked it:
Here is what the results told us:
- brand awareness has increased from 31% to 43%;
- sales increased by 53%;
- in money it was as much as + 83%.
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@ROCKETS.2021
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