WE DON'T LIKE, BUT WE LOVE
HOW WE HELPED DOCTORS
WITH BOLT, VISA and PRIVATBANK
THE CASE IS ABOUT OUCH-OUCH-OUCH AND All THOSE DOCTORS' STUFF
We hadn't even got scared of the pandemiс properly as Bolt already called us.

"We have to act, we can't stay aside, we should help" - Bolt told us. We had a limited budget for the campaign which was compensated by lots of our inspiration.

We were in the mood "less words - more actions" so we put our masks on and went home to act for good.
When the lockdown was announced the city transport was halted. Well, there was more or less transport somewhere a little bit, strictly for socially important workers with special passes, but this transport was rarely going.

So a ride from home to work could take up to two hours. And we know that time for doctors is gold.

The good news was that we could help with transport. And that's what we did.
Firstly, we created boltformedicals.com.ua site. We created it in just three days and for free.

On this site doctors were able to register and get promo codes for free rides.

With a promo code the doctor was able to make as fast as a 30 minutes ride in a comfortable and safe car. Cool?

Yup.
When the lockdown was canceled we received a call from Bolt again: "It looks like everybody started to forget that doctors are important and that they still need help".

We agreed, thought a bit, and then a bit more, and created a social commercial. This video is about doctors, treatment, Ouch-ouch-ouch, and about our gratitude to doctors for their courage during the pandemic.
The thing is that we, people, have pretty contradictory feelings about doctors. We don't like to be treated, but we feel deep gratitude for doctors' keeping us healthy and saving our lives.
Our commercial talked about this touching truth and also reminded us that the Promo Codes for Doctors campaign was being continued.
AS OF TODAY, THE RESULT OF THE CAMPAIGN IS PROMO CODES FOR MILLIONS OF HRYVNIAS ACTIVATED BY DOCTORS.
WE ARE VERY PROUD OF BOLT, ITS PARTNERS WITH VISA, PRIVATBANK, OURSELVES AND DOCTORS.
And if you, dear reader, attend your doctor that you have been postponing for a long time, we'll be very proud of you too! ;)
SEE ALSO
This is a warming story about the quick and successful reboot of the brand Prime
How Martini confirmed its leadership and commitment to the people during the busy holiday season
BACARDI'S FIRST BRAND COMMUNICATION IN UKRAINE
@ROCKETS.2023
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